Making the Journey from Instagram Trainer to Fitness App Owner
You’ve been a fitness trainer on Instagram for years now, and you’d like to take the next step. Learning why developing your own app could open new doors.
Instagram (IG) has become one of the best places to run a fitness side hustle. Whether you own an offline gym and use the green app to reel in potential customers or focus mainly on online fitness training, Instagram stands out among the other social media sites.
The best part is that Instagram has developed a plethora of tools to help fitness trainers and their subscribers have value-adding engagements. From fitness-specific #hashtags to payment gateways to help you monetize your services, it has everything you need.
But, have you ever thought about taking the next step? Have you ever wondered what you could do to expand the business and bring more customers in?
Taking the Next Step
Building a fitness app could be that next step. Mobile fitness applications are more now than ever before. They’re even more popular than personal training sessions.
The major reason is that mobile fitness applications are more convenient and cost-effective. Unlike in-person training, trainees don’t have to worry about preparing for and making the journey to the physical training location. Instead, they can follow the training regimen from home.
Also, most people are more comfortable training alone or with a few friends than in a crowded gym. This makes home training even more attractive.
Above all, mobile fitness programs are far more affordable than in-person sessions. One of the primary reasons is that online training substantially reduces overhead. The fitness trainer doesn’t need to lease a location or purchase training equipment as each trainee is required to get them on their own. Things like cleaning and security are also eliminated.
As such, online fitness trainers can charge a much lower fee, thus attracting more people, especially the younger generation who might not have income sources yet.
And, if you were wondering, the return on investment is very high. According to Flurry Analytics, 33% of fitness app users check-in 2-5X a week, while 26% open their fitness apps 10X or more per week. Only about 25% of fitness app users log in once a week.
Better still, most fitness consumers are willing to pay if the price is right, and the app offers real value. According to one study by Small Biz Trends, 60% of trainees are prepared to upgrade to a premium subscription.
The high engagement rate and willingness to go premium means a greater opportunity for monetization. More importantly, as an experienced Instagram trainer, you probably have a strong following of loyal users who’d be willing to pay.
4 Ways to Use a Mobile App to Complement Your Instagram Fitness Training Business
You’re probably wondering whether you need to ditch Instagram altogether when you decide to build your own app.
No, you don’t. You’ll still need Instagram for marketing and advertisement. You’ll also need it to keep your subscribers and non-subscribers engaged. Your new app will only complement your IG business and offer you a new revenue stream.
The following are four simple tips to consider;
- Use the app to increase subscribers
Assuming you already have large enthusiastic followers on Instagram, the first logical step would be to convert them into paying subscribers. Two things are critical here, though.
First, accept that not everyone who follows you on social media will want to join your app. So, don’t attempt to force or coerce anyone into joining. Maybe they’ll join your app at a later stage once they see the value.
Secondly, pricing is critical. A price too high often locks out interested customers, while a price too low would mean that you leave money on the table.
- Use your app to provide add-on services
“Add-on” is a name given to products (tangible or intangible) that cannot stand on their own and can only be added to an existing product. For example, a hairstylist can offer shampoos as an add-on service, and an auto-mechanic can offer engine oil. An add-on may also refer to a complimentary service offered to customers who purchase the main product.
One of the best add-ons in the fitness training industry is diets. Most fitness trainees are often looking to lose weight or attain a better body. Since everyone knows that diets are vital in achieving the right weight, offering diet regimens as an add-on would work like a charm.
- Sell merchandise and products more freely
You can sell merchandise and other products on Instagram too. But there are a few issues. First, IG charges a fee on all items sold on the platform. Instagram commission fee varies. However, many merchants pay around 5% per product. Secondly, anyone who sells on IG must abide by the rules. Finally, although Instagram has gone to great lengths to make the platform a great place for sellers, it’s still extremely limiting. For instance, you can only have a specified number of links. The payment gateways are also limited.
Having your own app allows you to sell with freedom. You can integrate all the payment gateways you want and link to all websites and apps that may benefit your business.
- Offer free and premium services
Essentially, you need to divide your fitness training program into two parts. The first part can be free, only requiring a subscription. Meanwhile, the second part can be premium, where the user must subscribe either weekly, monthly, or yearly, as you desire. You can use Instagram to offer most free training programs and ask those who’d like to commit to long-term goals to join your app.
The key advantage here—again—is that Instagram may limit what you can offer as free or premium services while your own app gives you all the freedom. You can also have whichever payment plan you want, while IG may limit your choices.
Ready to Have Your Own App?
It’s not even that difficult. Once you’re ready to take the next step, our team of software developing professionals will conduct market research and develop a concept. Then you together with analytics will identify the features necessary to make the app practical and valuable (including choosing a revenue model and UX/UI design). From there, the development process can commence. If you have any questions, the United Perfectum team would be pleased to help.