Three Crucial Steps to Marketing Your Business After Launching A New Website
Rather than throwing a new website at your audience and expecting them to take a leisurely browse, build up to your release date with teasers and reminders.
A big reveal might be exciting in its spontaneity, but reminding your audience of your upcoming changes builds anticipation, as well as looking like a more calculated move on your part to improve users’ experience of your website rather than a cursory redesign.
A teaser landing pages also offer you a chance to begin building your mailing list before your site is even live.
#1. Let People Know
New websites don’t make the news. If you launched a new website and some new products, or moved office and hired new staff, then you would be in the perfect position to benefit from media attention. If a press release isn’t part of the plan, consider a rolling launch instead.
Webinars, live streams, and guest posts are all great ways of getting your brand some exposure.
#2. Create Content
Content is essential for its SEO value alone. Without regular updates, Google and other search engines will consider a website less relevant than competitors that do publish content on a regular basis.
Organic search results are chosen by how well a site seems to match the query keywords, although, despite its reputation, SEO isn’t just filling your content with keywords. Search engines analyze a number of factors that can boost or hinder where you appear in search results, favoring usability over a smattering of buzz words.
Usability is how well a website meets the needs of its users. Are users finding what they need and interacting with it how they would like? Are they leaving your site early because it’s too complicated? Are users interacting with your calls to action? Are there links that are broken or need updating, or invalid code?
All of these will be logged and used to determine who will get onto the first page of the search results (let’s be honest, how many of us click onto page 2 of search results?) According to ProtoFuse, less than 10% of searchers progress to page 2 of their search results page. Over 90% of people’s searches are found on page 1.
Creating a Site that Users Want to Stay On
Since the length of time a user spends on your site directly contributes to its SEO ranking, it stands to reason that keeping users on your site is good for business. This doesn’t mean hiding your contact details or forcing users to jump through hoops just to get a price list: If users are looking for something specific, they want to be able to find it within seconds – and if they can’t, they’ll navigate to another website that provides the information they want.
So, how are you going to provide your audience with what they need in seconds while claiming their attention for a longer period? One way is to create an engaging website that users will enjoy browsing on: it has an attractive interface, easy navigation, and is pleasant to use. The other: Provide useful, quality content that is worth reading. Not only will it affect your SEO ranking, but it demonstrates that you are an authority in your field; rather than trying to bombard your audience with a sales pitch, you have something interesting to say.
Get your message across
20% of the average internet user’s browsing time is spent reading content: We like to learn and be informed as we all as entertained, so you must ensure that you have something relevant to offer.
Remember, although longer texts offer more scope for keyword placement and theoretically increase the time spent on the page, long articles can be intimidating. You don’t need to overwhelm your audience with a five-thousand-word thesis if a thousand word article can get the point across simply and easy to understand. And if your content has a reputation for being easily digestible, users are more likely to refer back or access links for further articles.
#3. Social Media
You’ve launched your new website, and everything’s going great, so give a shout out on social media. Since photos increase engagement more than statuses and links, share a screenshot of your homepage or a page you think is particularly arresting (don’t forget the link!). After all, you’ve put a lot of work into your website; you should show it off.
Your content may be framed as an answer to a question or it may not, but sharing the link on social media gives you the chance to come in from another angle, often more personable angle: “Ever wondered …?” “What are industry giants like X and Y doing that you’re not?” Above all, never forget that you’re not writing on a topic you find interesting or pertinent to your business: You are writing to answer a query that potential clients are asking.